Richard Parker - Chief Strategy Officer, We Are Social Australia

Richard Parker is Chief Strategy Officer at We Are Social Australia, where he leads a multidisciplinary strategy team across research, cultural insights, brand and social strategy and distribution.

A seasoned strategist and cultural thinker, Richard has built his career helping brands navigate the complex intersections of culture, media and technology to earn relevance in people’s lives. His approach is insight-led, results-obsessed, and grounded in a belief that brands have a responsibility and opportunity to reflect and influence culture for the better.

Richard has helped shape creative and culturally impactful strategies for leading brands including Coca-Cola, Amazon, Dan Murphy’s, ESPN, Optus and Woolworths.

Carl Burgmann - Director of Social, Sport, Foxtel Group

Carl Burgmann is a seasoned marketing leader with over 15 years of experience at the intersection of sports, entertainment, and digital culture. Currently serving as the Director of Social, Sport at Foxtel Group, Carl spearheads social media strategy for major brands like Kayo Sports and Fox Sports, focusing on audience engagement, cultural relevance, and storytelling that resonates with diverse fan communities.

Throughout his career, Carl has held pivotal roles across both agency and client sides, including positions at Coca-Cola South Pacific, Foxtel, Sky UK, and Streamotion. His strategic vision has been instrumental in launching innovative, socially-led campaigns that blend entertainment, culture and purpose.