Meet Peter Tullin — Co-founder, REMIX Summits

Creative Entrepreneur
Creative Industries strategist
Change maker

Based in Australia, Peter Tullin is one of the leading global creative industries strategists & futurists operating today. His credentials include:

Co-Founder, REMIX Summits: an influential conference series exploring the future of the creative industries with nearly 3,000 global annual attendees. REMIX takes place in cities including London, New York, Sydney, Singapore, Istanbul and Dubai and also incorporates REMIX Academy a digital learning platform sponsored by Microsoft. Other REMIX Partners have included Bloomberg, Google, The Guardian, Etsy, Samsung, VICE, ABC and Time Out.

Co-Founder, When it was founded in 2009, CultureLabel was the first major ecommerce site to sell art online. It officially sold art and design products from over 500 leading culture brands and artists including Tate, V&A and the Guggenheim. The CultureLabel platform also provided exclusive e-commerce services for Saatchi Gallery, ICA and 80+ other leading  galleries through a major project with the UK Government allowing customers to buy art online through staged interest free payments. It was featured in hundreds of media articles and was named by Design Week as one of the Top 50 UK influences in web design. Reviews included: “A one stop shop for creative commerce” (The Wall Street Journal); “An emporium of desirables” (Vogue); “An aggregator for the arts… One to watch” (Wired). Its success and growth saw CultureLabel raise venture capital funding and it was later sold in 2014.

Co-Founder, Four Horsemen: a creative enterprise setup to develop a major new permanent immersive experience attraction in Australia. Company founders also include the MD, Time Out & Chair, Night Time Industries Association; Co-Founder of Immersive Cinema; and the Founder of Grumpy Sailor (experience design agency with clients inc. Google Creative Lab, Punchdrunk, ACMI and the Royal Shakespeare Company).

Advisor, ArtsPay: ArtsPay is a new payment processing company with a difference. Unlike other payment processing companies, every time a customer makes a purchase using ArtsPay – either in-store or online – ArtsPay uses the payment fees of every transaction to help support the arts, via the ArtsPay Foundation. The ArtsPay Foundation is an independent, artist-led Foundation that plans to support independent artists and arts organisations across Australia with the potential to generate millions of dollars of funding for the artists and arts workers if we meet our ambitious targets.

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Published author

Intelligent Naivety, a handbook helping creative entrepreneurs turn their ideas into reality; REMIX (published by The Guardian) which looked at consumer and technology trends reshaping the creative industries Research Reports include ‘Golf, Art & Spa Days’ exploring what the new experience economy means for culture; ‘The Big Ticket Questions’ investigating the future of the box office and culture marketing; and ‘An Army of Superfans’ exploring new audience and consumer trends.

Peter is a leading futurist in the creative industries writing and contributing through pieces for organisations such as the City of London, the Singapore Government and NESTA.

Specialist in innovative business modelling

For non-profit cultural organisations, creating programs for clients including Arts Council England, the British Council, the EU, Tate and the National Gallery, London. Recently developed ACMI X, new co-working space for moving image and creative tech entrepreneurs and currently collaborating with State Library Victoria  on a series of innovation projects as part of their $88 million redevelopment. These include StartSpace, a new hub supporting early stage entrepreneurs, Foundry658, an accelerator for Creative Entrepreneurs and Alchemy, a new initiative to transform the library through co-created experiences with 14 leading creative experience designers including one of Australia’s biggest TikTok stars and a leading escape room designer.

Partnerships / Co-creation expert

Peter spent time at Google contributing to the creation of the Google Cultural Institute in Paris and working on the development of the Google Art Project. In a previous role, Peter was a Director at Arts & Business, a national arts development agency in the UK and a Prince of Wales Charity with a remit to grow private sector support for the cultural sector. In this role he developed collaborations with several arts organisations for leading UK companies.

Other Roles

  • Board member, Museums Victoria (Melbourne Museum, Scienceworks & Immigration Museum) and Geelong Arts Centre
  • Member, Creative Industries Advisory Group (Creative Victoria)
  • Named in the Top 50 of the Courvoisier Future 500
  • Named a Clore Fellow
  • Various round-tables and working groups for organisations inc. BBC, UK Government and the Australia Council for the Arts

The REMIX Co-founders — Peter Tullin and Simon Cronshaw — are available for speaking opportunities, research commissions and private client work. To discuss further, please get in touch by email on