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      • I. Introduction – The Immersive Revolution
      • II. What is driving the growth of immersive experiences?
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      • IV. Empty space for immersive experiences
      • V. Clusters of Immersive Experiences: London
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Ash Nicholson Director, Government & Industry, CBRE

Ash Nicholson is the Director of Government & Industry based in Sydney. In her current role, Ash oversees the operational and strategic planning of NSW government clients and leads CBRE's enterprise-wide relations with peak industry bodies.

With a comprehensive understanding of the real estate industry, government dynamics, and city shaping, Ash is adept at engaging stakeholders to drive transformative projects. Leveraging an innovative, data-driven approach, Ash delivers exceptional results that enhance the stakeholder experience and foster long-term relationships.

Known for building strong connections and empathetically understanding diverse perspectives, Ash can rally support for strategic initiatives. Whether collaborating with government entities, influential city shapers, or industry professionals, Ash excels at uniting people to achieve common goals.

In addition to her role at CBRE, Ash actively contributes to the industry by serving on various committees and boards. Notably, she is a member of the City of Sydney's Creative and Cultural Advisory Panel, the Property Council of Australia's Precincts and Social Infrastructure Committee, the Brand X board, and the NSW Government's 24-Hour Economy Advisory Council, among others.

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