Originally from Buenos Aires, Argentina, Victoria is Head of City Business at City of Sydney where she is responsible for the implementation of the City’s economic development strategy across various priority sectors including tourism, retail, creative industries and the knowledge economy; as well as working with government and industry to promote Sydney globally as a vibrant, innovative and creative city and attract visitors, talent and investment to Sydney.

Prior to joining the City of Sydney, Victoria was Founder and CEO at Urban Walkabout (2006-17), a digital and print media company promoting distinctive urban precincts, creative businesses and unique urban experiences across major cities in Australia and UK to a global audience.

During her earlier career she spent +10 years in the advertising and marketing industry, working for agencies including JWT Argentina, Saatchi & Saatchi and EPG World as Regional Manager for South America developing strategies for consumer brands such as Coca Cola, Sony, Cadbury, L’Oreal, Procter & Gamble.

She holds a BA in Economics from Davidson College (USA), an MA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill (USA) and a Master in Design from COFA (UNSW).