Michelle Tabet is an experienced urban strategist, working at the intersection of creative strategy and urban planning. Having spent her life living in and experiencing some of the world’s most vibrant cities, Tabet understands the important role innovation and strategic placemaking play in shaping successful urban environments. With extensive experience working with the design, property and urban planning sector, Tabet's interest lies in working with project leaders to set up the right strategy for large urban projects.

Exploring the productive niche between the strategic and the creative, Tabet drives the agenda for urban placemaking, activation, user experiences and strategic brief development. She recognises the strategic value of effective communication and information design and works through a variety of media to engage audience, influence decision makers and make the right messages stand out. Her list of clients includes an impressive array of public and private sector players in the cities sector such as Lendlease, Mirvac, GPT, Arts NSW, the South Australian Department of Manufacturing, Trade, Innovation, Resources and Energy, The Arts Centre Melbourne, Christchurch City Council and Christchurch Redevelopment Authority, and many more.

Photo: Dean Sewell and Oculi