Richard Parker is Chief Strategy Officer at We Are Social Australia, where he leads a multidisciplinary strategy team across research, cultural insights, brand and social strategy and distribution.

A seasoned strategist and cultural thinker, Richard has built his career helping brands navigate the complex intersections of culture, media and technology to earn relevance in people’s lives. His approach is insight-led, results-obsessed, and grounded in a belief that brands have a responsibility and opportunity to reflect and influence culture for the better.

Richard has helped shape creative and culturally impactful strategies for leading brands including Coca-Cola, Amazon, Dan Murphy’s, ESPN, Optus and Woolworths.