Carl Burgmann is a seasoned marketing leader with over 15 years of experience at the intersection of sports, entertainment, and digital culture. Currently serving as the Director of Social, Sport at Foxtel Group, Carl spearheads social media strategy for major brands like Kayo Sports and Fox Sports, focusing on audience engagement, cultural relevance, and storytelling that resonates with diverse fan communities.

Throughout his career, Carl has held pivotal roles across both agency and client sides, including positions at Coca-Cola South Pacific, Foxtel, Sky UK, and Streamotion. His strategic vision has been instrumental in launching innovative, socially-led campaigns that blend entertainment, culture and purpose.