Business of Culture course - REMIX Summits | Culture x Technology x Entrepreneurship

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The Business of Culture by REMIX - an online course and incubator

Income generation + creative enterprise

‘Business of Culture’ is a new online course to support organisations and individuals working in the cultural and creative industries to develop new ideas to build new revenue streams and audiences.

The digital landscape is changing rapidly and the evolution of the experience economy is providing incredible new opportunities even in the face of the disruption caused by COVID-19. Over 10 in-depth modules, discover how to take advantage of these trends and generate the resources to sustain your organisation in uniquely challenging times.

Each module includes:

video explainers to introduce you to the theory and insights of that topic;
in-depth case studies to showcase real-world examples and best practice analysing innovation projects from leading cultural organisations such as MoMA and the Design Museum through to fast growing creative enterprises and creator platforms such as Meow Wolf, TeamLab, Punchdrunk, Patreon, TikTok art stars and Secret Cinema;

access to 500+ REMIX Talks to further inspire you plus analysis of the lessons of leading edge trends and innovators. Access our curated playlists on-demand talks from creative visionaries from the CEO of Burning Man to the creator of New York’s High Line Park, right up the latest visitor experiences such as the incredible Terra Sustainability Pavilion at the World Expo in Dubai;
thought-provoking activities to help prompt new ideas and approaches.

Example topics you'll cover

Choosing whether to create or catch trends
Supporting innovation, inside and outside the organisation
Seeing what you do and possess through fresh eyes
How to interpret your mission for today’s users
How to use emotion and empathy to communicate

How to motivate others and navigate internal structures
Using proof-of-concepts to supercharge innovation
What bootstrapping means in practice to minimise costs
Growth-hacking strategies to amplify success
Nurturing personal armour when things get tough

Different models for making money: online, offline and hybrid
How to design smarter creative business models
Alternative sources of investment
What works (and what doesn’t) in a business plan
Crafting a narrative others can get behind

Facilitated by the REMIX Co-founders

Business of Culture is developed and led by Peter Tullin and Simon Cronshaw, the founders of REMIX Summits, and authors of Intelligent Naivety, the influential handbook for creative entrepreneurs that helped launch a new movement in the creative industries.

They have worked with cultural organisations around the globe to develop innovation projects including ACMI X, Australia’s first coworking space in a cultural institution, Alchemy (a new program to connect creative entrepreneurs and experience providers with cultural institutions to support the development of new creative experiences and businesses), StartSpace (early stage entrepreneur hub at State Library Victoria), and a crowd-sourcing website for Tate.

REMIX helps organisations and creative entrepreneurs develop new experiences, diversify audiences and unlock new income. More: Peter, Simon, their work.

REMIX Summits is uniquely placed to distil and share the stories of innovators that are reshaping the creative industries. Our summits feature the leading innovators shaping the future of the creative industries with hundreds of attendees each year and summits in locations including London, Sydney and New York with partners including Google, Microsoft and Time Out. With speakers including the CEO of Burning Man and creative entrepreneurs such as the founders of Meow Wolf, Secret Cinema, Punchdrunk, Glastonbury and TeamLab we are in a unique position to understand the trends that are reshaping the cultural and creative industries.

For the first time, our new Business of Culture course analyses how leading creative entrepreneurs have built thriving creative enterprises that balance profit and purpose. We look at how innovative cultural organisations have unlocked new audiences and generated new revenues.

Introducing the 10x modules

We encourage you to work through each module sequentially. However, we expect there to be several occasions where you’ll need to go back to earlier modules and reflect on your responses as we introduce new considerations.

MODULE 1: Trends
Rooting ourselves within the wider world, and exploring why this is so crucial
MODULE 2: Fresh Eyes
Reconsidering the familiar to see new opportunities for innovation
MODULE 3: Business Models
Creating a successful money-making engine for your idea
MODULE 4: Creative Businesses
Exploring opportunities that are specific to creative entrepreneurs
MODULE 5: Digital Creative Businesses
Exploring opportunities for creative entrepreneurs in the digital space
MODULE 6: Reaching Stability
Your five biggest priorities when launching a new creative business
MODULE 7: The Founder
How to design an enterprise based on your preferred way of doing business
MODULE 8: Finance and Investment
Exploring how financial planning will underpin delivery of your idea, and different investment options
MODULE 9: Business Planning
How to create a compelling business plan worth reading (and writing)
MODULE 10: The Pitch
How to talk about your new business to others

There are no set timings for completing these modules, but we recommend that you allow yourself a minimum of 2-3 hours for each.

To allow time to think and reflect, we’d suggest working through one module per week. Or you may prefer to do the course more intensively, blocking out all other distractions for several days at once.

However you choose to approach it, by the end of the course you should have created a compelling creative business plan, narrative and pitch. We really look forward to seeing where you choose to take it.

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