Meet Simon Cronshaw — Co-founder, REMIX Summits

Cultural Entrepreneur
Creative Technologist
Experienced Mentor

Based in the UK, Simon Cronshaw is a Cultural Entrepreneur and Co-founder of REMIX Summits. Since 2012, we’ve hosted sell-out summits in cities including London, New York, Sydney, Perth, Dubai and Istanbul. We bring together changemakers from different industries to explore the big ideas shaping the future of the creative and cultural industries. Partners include Bloomberg, Google, Art Fund and Microsoft, and REMIX is attended by thousands of creative leaders from across the creative and cultural sectors, business, technology, policy and media.

Previously Co-founder, CultureLabel (sold 2014) – when founded in 2008, CultureLabel was one of the first major ecommerce sites to sell art online, with affordable art plus artist-designed gifts and homeware from 800+ leading culture brands and artists including Tate, V&A and the Guggenheim. It also provided exclusive e-commerce services for Saatchi Gallery, ICA and 80+ other leading UK galleries. Named by Design Week as one of the Top 50 UK influences in web design, with press reviews including: “A one stop shop for creative commerce” (The Wall Street Journal); “An emporium of desirables” (Vogue); “An aggregator for the arts… One to watch” (Wired).


Experienced Mentor

I’m currently providing intensive one-to-one mentoring to Creative Entrepreneurs in Australia through 2x incubator programs developed with Creative Australia and the City of Sydney.

I’ve also recently developed the 10-module REMIX Business of Culture online course on income generation and creative entrepreneurship.

Workshop Facilitator

I enjoy leading workshops for a wide range of clients, including a two-day workshop on digital business models for the British Council; quarterly workshops for 90 UK arts leaders in business modelling for Arts Council England; Business Modelling Workshops for 18 creative entrepreneurs across Europe for the EU; plus hundreds of single-day trend briefings and visioning workshops for clients around the world.

Private clients

I’ve also worked with a small group of private clients to co-develop entrepreneurial strategies in non-profit arts organisations, unlocking new revenue streams and engaging new audiences.


Intelligent Naivety (2008, on creative entrepreneurship); Golf, Art & Spa Days (2014, on experience gifts); The Big Ticket Questions (2016, on future-proofing tech); An Army of Superfans (2017, on lifecycle marketing); ‘The Upstarts Need You!’ essay (2021, on supply and demand, cultural entrepreneurship and impact investors).

The REMIX Co-founders — Peter Tullin and Simon Cronshaw — are available for speaking opportunities, research commissions and private client work. To discuss further, please get in touch by email on