Cultural Entrepreneur
Creative Technologist
Experienced Mentor
Author
Based in the UK, Simon Cronshaw is a Cultural Entrepreneur and Co-founder of REMIX Summits. Since 2012, we’ve hosted sell-out summits in cities including London, New York, Sydney, Perth, Dubai and Istanbul. REMIX Summits bring together changemakers from different industries to explore the big ideas shaping the future of the creative and cultural industries. Founding Partners include Bloomberg and Google Arts & Culture, and REMIX is attended by thousands of creative leaders from across the creative and cultural sectors, business, technology, policy and media.
Previously Simon was a Co-founder of the online cultural marketplace CultureLabel.com, before exiting when the business was sold in 2015. When it was founded in 2008, CultureLabel was one of the first major ecommerce sites to sell art online, with affordable art plus artist-designed gifts and homeware from 800+ leading culture brands and artists including Tate, V&A and the Guggenheim. It also provided exclusive e-commerce services for Saatchi Gallery, ICA and 80+ other leading UK galleries. Named by Design Week as one of the Top 50 UK influences in web design, with press reviews including: “A one stop shop for creative commerce” (The Wall Street Journal); “An emporium of desirables” (Vogue); “An aggregator for the arts… One to watch” (Wired).
In February 2025 Simon delivered a talk on ‘The Disruptive Mindset‘ for INSPIRE TÜRKIYE, focused on capacity building for the transformation of the creative economy in Türkiye funded by the European Union and Republic of Turkey. In this talk, Simon explores three tensions currently bubbling under the cultural and creative industries; outlines a set of principles that are consistent across cultural disruptions that last; and considers some practical strategies that can increase the likelihood of success for major new disruptions across our cultural and creative sectors.
Simon has provided intensive one-to-one mentoring for Creative Entrepreneurs in Australia through two incubator programs developed with Creative Australia and the City of Sydney. He also recently developed the 10-module REMIX Business of Culture online course on income generation and creative entrepreneurship.
Simon enjoys leading workshops for a wide range of clients, including a two-day workshop on digital business models for the British Council; quarterly workshops for 90 UK arts leaders in business modelling for Arts Council England; Business Modelling Workshops for 18 creative entrepreneurs across Europe for the EU; plus hundreds of single-day trend briefings and visioning workshops for clients around the world.
REMIX also works with a small group of private clients to co-develop entrepreneurial strategies in non-profit arts organisations, unlocking new revenue streams and engaging new audiences. Current clients include the new £437 million London Museum and the new AUD$1.7 billion Melbourne Arts Precinct.
Simon is also an author of several books, talks and papers on creative entrepreneurship. Simon’s past publications include Intelligent Naivety (2008, on creative entrepreneurship); Golf, Art & Spa Days (2014, on experience gifts); The Big Ticket Questions (2016, on future-proofing tech); An Army of Superfans (2017, on lifecycle marketing); ‘The Upstarts Need You!’ essay (2021, on supply and demand, cultural entrepreneurship and impact investors).
The REMIX Co-founders — Peter Tullin and Simon Cronshaw — are available for speaking opportunities, research commissions and private client work. To discuss further, please get in touch by email on hello@remixsummits.com.