James is the co-founder and Director of Brand X; a non-profit registered charity and service organisation that manages creative workspace for Sydney's independent arts sector.

Brand X works with Property Developers and Local Governments to transform empty spaces into cultural places that allow artists to contribute, flourish and be sustainable in the community. They provide subsidised workspace and creative development programs alongside facilities for hire where artists can traverse the entire creative process from development to presentation. They maintain a charter that is relevant and responsive to the creative sector dealing specifically with arts-practice sustainability, skills development and capacity building.

Brand X's objective is to afford artists the opportunity to take risks, innovate and to create work. This is achieved by offering artists affordable rates for hire, residencies and opportunities for income-generation through our activation projects. By providing Independent Artists with support while reinvigorating local communities they stimulate a vibrant cultural life for Sydney.

James currently sits on the City of Sydney Cultural and Creative Sector Advisory Panel, the NSW Government 24-Hour Economy Advisory Council and the Committee for Sydney Creative Land Trust Advisory Reference Group.