Craig McMaster - Director, Riverside Theatres

Craig McMaster is the Director of Riverside Theatres Parramatta, the premier performing arts and cultural venue in Western Sydney.

Riverside is the centrepiece of performance culture in Sydney’s central city, Parramatta, offering world class artistic and cultural performances and live events. Well-established and highly respected by both the local community and the national arts industry, Riverside is a successful cultural and community asset of City of Parramatta Council.

As Director, Craig is responsible for leading the Riverside and National Theatre of Parramatta teams to deliver a rich and diverse program in artistic, commercial and community works. Craig has an extensive senior leadership background in entertainment and the arts with more than 30 years industry experience in theatre, cinema, events and venue management, ticketing, marketing and technology. Previously Craig held the role of Project and Executive Director of Sydney Coliseum Theatre, West HQ.

Prior to this, Craig worked as Chief Marketing and Information Officer (CMIO) for VenuesLive Management Services, as CEO of leading premium ticketing and VIP packaging provider Showbiz Group, and in senior leadership roles with Australia’s leading primary ticketing provider, Ticketek Pty Ltd firstly as Chief Operating Officer and then as Chief Executive Officer.