Julien Fleury - Creative Lead, Snapchat AR Studio

Julien Fleury is the Creative Lead of Snapchat AR Studio. A creative and production professional for 20 years, Julien’s portfolio encompasses managerial roles in the Media & Entertainment Industry at premium companies (Amazon Prime Video, Activision Blizzard, France Televisions…). A multi-awarded creative leader (DA&AD, Cannes Lions, Drum Awards, EBU Connect…), Julien is fully committed to demonstrate Augmented Reality is the most promising medium of XXI° century.

The mission of Snapchat’s AR Studio is to drive greater awareness of the potential of AR and increase its impact across culture, entertainment and education sectors. Through non-commercial partnerships with European cultural institutions and international artists, Snapchat ARr Studio is helping fund the development of cutting-edge AR applications that illustrate how the camera improves the way we learn and interact with the world around us. Snapchat’s investment in the creator ecosystem through the AR Studio will help accelerate the development of talent in Europe via dedicated curriculums and fostering innovative and futuristic new career opportunities.

Snapchat believes that augmented reality— digital content overlaid over the real world —represents the next major shift in computing. Anchored in the real world, we believe it’s healthier and more compelling. Like ephemeral messaging and vertical video, Snapchat pioneered augmented reality with over 300 millions Snapchatters engaging with AR every day. and more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. In just the last year, Snapchatters have engaged with Lenses made by our AR community more than 4.5 trillion times.