After completing a master’s degree in marketing and international trade at the Bordeaux Business school (INSEEC), and a master degree in "Design, medias and new technologies" at Paris 1 Université - La Sorbonne, Alexandre Roux has worked 10+ years in the film industry (production and distribution of documentary and TV series) as head of marketing and business development. He joined Lucid Realities in 2018 to develop its national and international distribution strategy. He is one of the main contributors to the creation of the “Unframed Collection”, the first VR distribution platform fully dedicated to cultural venues.