With decades of executive-level experience spanning independent, corporate, and public sectors, specialising in Marketing, Operations, Licensing, Logistics, and System Implementation. Holding significant positions at Luminar Leisure Plc, Rank, Northern, The Drinks Group, University of East Anglia, and currently as Chief Executive of the Night Time Industries Association.

He has led high-level initiatives with local and national governments and key stakeholders, focusing on best practices for venues, bars, pubs, festivals, and live venues, swell as been a high level media advocate for the night time economy throughout the pandemic, featuring in central Government strategy and over 20,000 media interviews during this period.