Andrew McGuinness CEO, Layered Reality - Jeff Wayne’s 'The War of the Worlds: The Immersive Experience'

Andrew McGuinness is CEO of the pioneering and multiple award winning digital entertainment business Ellipsis Entertainment and its trading brand, Layered Reality™. The company produced Jeff Wayne’s The War of the Worlds: The Immersive Experience which is a recipient of a TEA Thea Award for Outstanding Achievement in the category of Connected Immersion. Located on Leadenhall Street, the War of the Worlds experience launched in June 2019.

Completed the Advanced Management Programme at Harvard Business School in 2016. Gained first CEO role aged 32. Since then Andrew founded a Top 5 UK Independent ad agency (with offices in London, NY and Mumbai) and a leading PR business. Has held a variety of Non Executive roles from Plc to Chairing a UK trade body. Has invested in a number of enterprises including being an early stage investor in Purplebricks.com.

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Andrew McGuinness - CEO, Layered Reality - Jeff Wayne’s 'The War of the Worlds: The Immersive Experience'Merel van Helsdingen - Founder, NxT Museum (Amsterdam)David Rosenberg - Artistic Director, Darkfield; Co-Founder, ShuntGlen Neath - Artistic Director, DarkfieldPeter Tullin - Co-Founder, REMIX Summits, Board Member, Museums Victoria & Grande Experiences (The Lume), Author, 'The Immersive Revolution'Simon Cronshaw - Co-Founder, REMIX Summits

Immersive Storytelling and Lessons in Experience Design