Samantha is the Head of Programme at VIVE Arts, a global initiative supporting artists and cultural organisations to experiment with technology and pioneering digital innovation in the arts. Previous to VIVE Arts, she was Senior Producer of Audience Labs at the Royal Opera House, an innovation initiative bringing together artists and next generation technology to create boundary-breaking contemporary opera and ballet experiences. She has also held positions at the Victoria and Albert Museum in London and Museum of the Moving Image in New York.

Samantha specialises in producing multilayered, interdisciplinary experiences and exhibitions that explore creative innovation using digital tools. She has worked with a range of artists, designers, technologists and creatives, and with partners across sectors in the UK and internationally including Google Creative Lab, UKRI, the Smithsonian, Magic Leap, Watershed, National Gallery, and the British Council. She is particularly interested in new forms of cultural infrastructure, the transformative potential of technology on artistic practice, and how digital experimentation and creative R&D can offer new possibilities for artists, audiences, and the future of culture.