Robin McNicholas Co-founder & Director, Marshmallow Laser Feast (MLF)

Co-founder and Director of the award-winning creative artist collective Marshmallow Laser Feast (MLF), Robin has directed XR, immersive experiences, virtual production, large-scale installations and live performances. MLF tell stories that untangle, entangle and flavour our reality, blurring the lines between art, immersive experiences, XR and film. In 2021 Robin directed Dream; a collaboration with The Royal Shakespeare Company, Philharmonia Orchestra, Epic Games + Manchester International Festival. What’s new? A brand new immersive adventure mixing animation, cinema and interaction: Sweet Dreams; a collaboration with writer Simon Wroe & the BFI, debuting at Factory International’s Aviva Studios.
Marshmallow Laser Feast (MLF) is an experiential artist collective. We believe in the power of stories to tickle senses and shift perceptions. Our work takes people on a multisensory journey to where imagination and information collide.
From coders to poets, chemists to ventriloquists, brands to institutions, we collaborate with specialists in all disciplines. To explore new forms of culture, interrogate our relationship with the world around us and leave a glittery slug trail as we journey through the cosmos.
We’ve exhibited internationally at institutions including; ACMI, Barbican Centre, YCAM, DDB Seoul, Sundance Film Festival, Factory International, Quartier des Spectacles, Montreal, SXSW, Phi Centre and Lisbon Architectural Triennale.
Our work has been featured in renowned publications such as the Guardian, New Scientist, Wired, Independent, Creative Review, the Times and more.