Jo is Executive Producer of Pervasive Media Studio at Watershed and a Visiting Professor at UWE Bristol's Digital Cultures Research Centre. She believes that technology describes the collection of ideas, tools, practices and systems which humans use to shape the world around us. Creative technology means that the way we do this is not inevitable, but can be re-imagined.

Jo’s interest is in designing methodologies that bring people together in collaborative rather than competitive forms of production. Because knowledge, power, culture and commerce might be more evenly distributed if developed through caring and critically engaged processes and networks.