Randel Bryan has pioneered operational and commercial strategies for some of the world's leading studios and venues, including Universal Pictures, Endemol Shine, and, most recently, Factory International. At Factory International, he helped launch Aviva Studios, a world-class music and arts venue in the heart of Manchester –a truly pioneering project that is set to generate £1.1 billion for The local economy.

In his new role as Managing Director of SXSW Europe, Randel will lead the strategy to bring the world-renowned celebration of creativity and technology to Europe. The event aims to present an unmissable addition to the European creative calendar, blending the SXSW essence with a distinct European flair that will unfold in East London, the epicentreof creativity and tech in one of Europe & leading capitals.

As an avid learner, Randel is also completing his master's degree in Sustainable Business Leadership at the University of Cambridge, with a focus on the promotion of education, climate, action, innovation, and partnerships.