Classical Music & Change at the BBC: What does the future look like?

Summit: ldn25


Length: 16:56


In this Opening Keynote, Sam Jackson talks about some of the changes he has made in his role as Controller of BBC Radio 3 (the BBC’s home of classical music) and the BBC Proms over the past two years. He looks at the demand for classical music, balancing audience need and how some initial stats show there could be significant future growth to be had.

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This talk is presented by

Sam Jackson - Controller, BBC Radio 3 & BBC Proms

Sam Jackson is the Controller of BBC Radio 3 and the BBC Proms. Working closely with teams based in Salford, London, Cardiff and Glasgow, as well as with the Corporation’s UK-wide Orchestras and Choirs, Sam leads the strategy for classical music across the BBC. He drives creative and managerial responsibility for the running of Radio 3 and the delivery of the annual BBC Proms (the world’s biggest classical music festival), making sure the network and the Proms remain at the forefront of cultural life in the UK and across the world.

Image credit: Carsten Windhorst