There are a myriad of new creative technologies, tools and formats now at our disposal – ranging from Mixed and Virtual Reality through to Podcasts and TikTok videos – that change the way we create, tell and share stories. With storytelling at the heart of the creative sector, what does this mean for us and how to we respond to these rapidly evolving creative technologies, distribution platforms and formats? How do we blur real-life and digital, and in the context of sensory over-stimulation, where should the boundaries fall?