Laura Lindsay is Director of Global Communications at Lonely Planet; an avid traveller she has worked in the travel industry for almost a decade interspersed with visiting over 40 countries. Currently looking after Lonely Planet’s brand communications; Laura is responsible for Lonely Planet’s reputation in the media, profiles of the company’s spokespeople and internal company communication. Most recently, driving the company’s story of transformation from guidebook publisher to multimedia brand. Laura also manages the company’s largest brand campaign, Best in Travel; the annual travel industry announcement of destination recommendations that spans Lonely Planet’s entire business ecosystem. Prior to Lonely Planet, Laura worked in communication for an education charity. With a BA and MA in Geography, Laura studied the practice of destination information consumption at the University of Sheffield.