John Cassy is a highly experienced Founder & CEO who specialises in immersive content. His multi-award winnning immersive content production studio and creative agency Factory 42 delivered world class work with partners in the US, UK, China and Middle East. Partners include Sir David Attenborough, Meta, Disney, Google, Nvidia, Unity, Sky, BBC, EE, Innovate UK, Magic Leap, British Council, Tate Galleries, Shanghai Museum, Royal Botanic Gardens Kew. Prior to Factory 42, John spent 10 years at Sky. He has served on the UK Government DCMS’s expert advisory panel exploring recovery mechanisms for the creative industries post Covid and is an Honorary Professor at University of Exeter.