Good storytelling is key for engaging users and stakeholders, and injecting emotion and empathy into static objects, places and organisations. For creative and tech businesses, storytelling has been critical to effective communications for many years, with most organisations containing a wealth of stories waiting to be told.
In this session, Rupert Goold explores the art and science of storytelling, the building blocks of a good story. How do you craft a compelling narrative, selecting the elements that people are going to be interested in, and keep their attention throughout? How are new technologies helping to facilitate this, and how do we protect the quality of stories in an age of mass, disposable content?