Summit: ldn15


Length: 41:26


In developing characters, performances, knowhow, exhibitions, formats, narrations, works of art and many more, organisations create intellectual property assets that can be used across a wide range of channels: from products to podcasts, branded experiences to educational tools.

This panel considers how organisations can extend the intellectual property assets they possess across a wide range of channels, considering organisations that have mastered the art of brand extensions, and exploring the business and operational models underpinning such opportunities.

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This talk is presented by

John Cassy - Founder, Factory 42

John Cassy is Founder and Chief executive of Factory 42, one of the UK's leading immersive content studios. The company's mission is to reimagine the future of entertainment and has a multi-disciplinary team made up of artists, producers, engineers, animators, writers, researchers, gamers and an architect and a neuro-scientist.

Commercial partners include Sky, the BBC, Google, Facebook, Magic Leap while the company also works with a wide range of publicly funded organisations ranging from Innovate UK and AHRC to the Natural History Museum, Science Museum, Tate and Royal Academy. The company also works with talent including Sir David Attenborough and the environmentalist Chris Packham. Prior to founding Factory 42, John spent 10 years at Sky, Europe's largest entertainment company, where he ran TV channels and commissioned programming on on subjects as diverse as arts, Premier League football and golf's Ryder Cup. He is a Trustee of London's Almeida Theatre and on the Advisory Board of the National StoryFuture Academy. He has an MA from St John's College, Cambridge and is an Honorary Professor at University of Exeter.

Claire Postans - Creative Director, Jamie Oliver Media Group

Jamie Oliver is one of the world’s best-loved celebrity chefs, as well as a respected entrepreneur and food activist. From his books and TV shows to his campaigns and restaurants, he has inspired people across the globe to see food and cooking in a completely different way, engaging and enthusing everyone to enjoy better food.

The Jamie Oliver brand is renowned for being inspirational, accessible, award winning, authentic and fun. The business is built on the core of Jamie’s own values and personality and has developed into a brand that has deep resonance and relevance to a global audience.

Claire has worked at Jamie Oliver Ltd for the last 11 years, playing a key role in growing the brand into a global force, with TV shows broadcast in over 60 countries and books translated into 36 different languages.

In her current role as Creative Director, Claire is responsible for the brand across publishing, where Jamie has published 16 books to date and sold over 37 million books worldwide, and Jamie Magazine, (PPA award winner of International Consumer Media Brand of the year, 2015). She manages the creative teams, working closely with Jamie on recipe and product development, food standards, nutrition, marketing & PR, art department and editorial. Claire also works with Jamie Oliver Licensing Ltd across Jamie’s global endorsement relationships. 

Julia Kenyon - Chief Brands Officer, BBC Worldwide

Julia Kenyon is responsible for the overarching brand strategy for all of BBC Worldwide’s businesses, and maximising the value of leading international and multi-format properties. This includes managing the current portfolio of 14 global franchise brands such as Dancing with the Stars, Top Gear, Doctor Who, and Sherlock, whilst also developing and building new genre brands that showcase the BBC’s premium content in drama through BBC First; factual content through BBC Earth and factual entertainment through BBC Brit.

Julia joined BBC Worldwide in 2008 with over twenty years experience working with major global advertising agencies with an extensive list of world-leading clients in multiple industry sectors including Unilever, Kraft and Vodafone.

Nick Barrington - Founder, Nurture Rights (Dinosaur Roar - Natural History Museum)

Nick Barrington is Co-Founder of Nurture Rights and is responsible for the commercial activities of the company, developing commercial strategies, securing key partnerships and building revenue.

Nick was previously Joint Managing Director of Spellbound Entertainment where he was responsible for all income and commercial activity for the company and its pre-school property, The Koala Brothers. Nick sold the property to more than 50 broadcasters covering 130 territories and secured more than 150 licensing partners.

David Glick - Founder, Edge Investments

David Glick is the founder of Edge Investments, which in November 2015 announced the launch of the Edge Creative Enterprise Fund, a new £40m fund, with UK Government support, which will invest in high growth companies in the creative industries.

David Glick has been involved in the investment in, mentoring of, and the sale and purchase of multi-million pound entertainment and media assets, with a particular emphasis on music, television, film, sport, theatre and fashion, and enabling technologies.

He formed the Edge group of companies in 2004 as a specialist investment and advisory business for the entertainment and media sector, before selling the advisory business in 2011 in order to concentrate on venture capital investing, most notably Edge Performance VCT, the UK's biggest single venture capital trust. At Edge, he has brokered and advised clients on the sale and purchase of a range of entertainment and media related assets and businesses. He has also been both an executive and a non-executive director of Entertainment Rights (now part of DreamWorks), the UK media business which was quoted on the Official List and which, during the period of his involvement, grew from a startup to a market capitalisation of approximately £213 million, and subsequently to £380 million.