Panel: Multi-channel IP
Speakers:
- John Cassy - Founder & CEO
- Claire Postans - Creative Director, Jamie Oliver Media Group
- Julia Kenyon - Chief Brands Officer, BBC Worldwide
- Nick Barrington - Founder, Nurture Rights (Dinosaur Roar - Natural History Museum)
- David Glick - Founder, Edge Investments
Summit: ldn15
Length: 41:26
In developing characters, performances, knowhow, exhibitions, formats, narrations, works of art and many more, organisations create intellectual property assets that can be used across a wide range of channels: from products to podcasts, branded experiences to educational tools.
This panel considers how organisations can extend the intellectual property assets they possess across a wide range of channels, considering organisations that have mastered the art of brand extensions, and exploring the business and operational models underpinning such opportunities.




