Alix Cherowbrier is a visionary thinker and creative mind who has spent the last 10 years defining the future for brands across the world, from retail through to multi-sensorial experiences. Currently working with the founders of immersive sensorial experiences, Bompas & Parr, she leads the studio’s ‘Sense Tank’- a consultancy offering born to disrupt creative thinking. Each year Alix delivers trend reports on the Future of Food & Drink and the Future of P-Leisure, in order to inspire change.