Summit: ldn22

Length: 16:48

Leisure has always been something to do in your free time that delights and entertains, away from the mundanities of everyday life. We asked the studio’s architects, designers, technicians, futurologists, artists and chefs – what do you see yourself doing at the weekend in 2030? This session presents Bompas & Parr’s six leisure predictions for the imminent and far future.

This talk is included in the REMIX Premium Archive. Access all global REMIX Summits from 2018-2020 for £72 (12 months access)

Buy now →

Already registered? Login

This talk is presented by

Sam Bompas - Developers of the new immersive Museum of Shakespeare & Founder, Bompas & Parr

Opening in 2025, the Museum of Shakespeare is a new immersive, interactive – and permanent – visitor experience promising to transport guests back to the 16th Century to follow in the footsteps of the world's most famous playwright.

Located three metres underground, guests will travel back to the year 1598 for a fantastical retelling of a day in the life of William Shakespeare himself.

The Museum of Shakespeare is being conceptualised and developed by Bompas & Parr in collaboration with Cain International, Museum of London Archaeology and Historic England.

Bompas & Parr leads in flavour-based experience design, culinary research, architectural installations and contemporary food design.

The studio first came to prominence through its expertise in jelly-making, but has since gone on to create immersive flavour-based experiences ranging from an inhabitable cloud of gin and tonic, the world’s first multi-sensory fireworks and a Taste Experience for the Guinness Storehouse in Dublin, officially the best place to taste Guinness in the world.

The studio now consists of a team of creatives, cooks, designers, specialised technicians and architects. With Sam Bompas and Harry Parr the team works to experiment, develop, produce and install projects, artworks, jellies and exhibitions, as well as archiving, communicating, and contextualising the work. Bompas & Parr also collaborates with specialist technicians, engineers, artists, scientists, musicians and many other disciplines to create wondrous events.

Bompas & Parr has written four books, the most recent in late 2014 which saw the studio republish Memoirs of a Stomach, a lost-and-forgotten 18th century tome brought up to date with visuals from inside the digestive tract of food writer, pop-up chef and Sunday Times columnist Gizzi Erskine.

The studio works with some of the biggest companies and the world’s foremost cultural institutions to give people emotionally compelling or inspiring experiences.

Bompas & Parr has exhibited at Barbican Art Gallery, Garage Center for Contemporary Culture, Salon del Mobile, San Francisco Museum of Modern Art, Serpentine Gallery, Victoria & Albert Museum and the Wellcome Collection and collaborated with such firms as Diageo, Cargill, Selfridges, Disney, Louis Vuitton, Unilever, Vodafone, Kraft Foods, Heinz and Mercedes-Benz.

Alix Cherowbrier - Strategy Director, Bompas & Parr

Alix Cherowbrier is a visionary thinker and creative mind who has spent the last 8 years working on defining the future for brands across the world, from retail through to multi-sensorial experiences. Currently working with the founders of immersive sensorial experiences, Bompas & Parr, she works on the studio’s annual Future of Food reports, develops brand experience strategies and generates innovative ideas for clients. Alix is driven by future trends, which she defines by soaking up current culture and consumer behaviour shifts to identify the niche patterns that spark the next big thing.