Summit: ldn24

Length: 19:40

What are the biggest trends that will shape social media in the next 12 months? In a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. Hear about the trends driven by shifting online behaviours

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This talk is presented by

Mobbie Nazir - Global Chief Strategy Officer, We Are Social

As Global Chief Strategy Officer at global agency We Are Social, Mobbie oversees social strategies for clients such as Google, HSBC and Adidas with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT, she has a background which spans digital, PR, advertising, and social media channels and a passion for developing integrated brand planning approaches.