Summit: ldn24

Length: 15:33

Consumers look for authentic experiences, employees want work with purpose, and investors seek founders with passion. What’s at the bottom of these demands? And how can creative industries reconcile the expectations of their audience with the constraints of the market? The cost of getting it wrong is high. So how do we attain credibility in an age of mistrust?

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This talk is presented by

Prof. Krzysztof Pelc - Professor of International Relations, Oxford University & Author, "Beyond Self-Interest: Why the Market Rewards Those Who Reject It"

Krzysztof Pelc is the Lester B. Pearson Professor of International Relations at Oxford University. His latest book is Beyond Self-Interest: Why the Market Rewards Those Who Reject It (Bloomsbury 2022). Aside from his academic work, he writes for Wired, The Atlantic, the Los Angeles Review of Books, and the Financial Times.