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      • I. Introduction – The Immersive Revolution
      • II. What is driving the growth of immersive experiences?
      • III. How is technology enabling new possibilities for immersive experiences?
      • IV. Empty space for immersive experiences
      • V. Clusters of Immersive Experiences: London
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Rebecca Gibson Director of Creative Futures, Edith Cowan University (ECU)

Rebecca Gibson is an experienced strategist and leader who blends imagination with foresight and practical strategy to design better futures. She thrives at the intersection of creativity and impact - seeing beyond the obvious, connecting ideas across disciplines, and helping people unlock their potential to solve problems and seize opportunities in bold new ways.

Rebecca has extensive experience in the higher education sector, with a background spanning strategic innovation, project management, stakeholder engagement, and business transformation. She is currently the Director of Creative Futures at Edith Cowan University, where she leads a diverse team dedicated to accelerating the University’s goals in graduate employability, cultural leadership, research impact, and revenue diversification. Together with her team, her work brings together art, culture, digital innovation, creative partnerships, and entrepreneurship to drive transformational outcomes.

In everything she does, Rebecca is committed to helping people and organisations imagine differently, connect courageously, and create futures where creativity drives meaningful, real-world change.

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