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      • I. Introduction – The Immersive Revolution
      • II. What is driving the growth of immersive experiences?
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      • IV. Empty space for immersive experiences
      • V. Clusters of Immersive Experiences: London
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Martyn Evans Creative Director, LandSec

Martyn Evans is Creative Director at Landsec. Martyn spent 17 years with Cathedral Group, now U+I, including six years on the board before leaving to become the Development Director at the 1,200-acre Dartington Hall Estate in Devon in 2016. He returned to U+I, part of the Landsec Group, in 2019 to deliver the creative strategy at the heart of its purpose-driven regeneration development portfolio. Martyn is Chair of the London Festival of Architecture’s Festival Committee and founder of The Young Architects and Developers Alliance (YADA), a networking organisation that fuels partnership and understanding between young architects and developers. He has been a jury member of the AJ's Small Projects, The Architect of the Year, the NLA and the Estates Gazette Awards, writes a regular column in BDOnline and contributes to the Estates Gazette. Martyn and Morag’s have collaborated many times over the last 25 years including the ground-breaking Deptford Project Café – a converted commuter train carriage – and the MVMNT Café in Greenwich that won many international design awards.

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