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      • I. Introduction – The Immersive Revolution
      • II. What is driving the growth of immersive experiences?
      • III. How is technology enabling new possibilities for immersive experiences?
      • IV. Empty space for immersive experiences
      • V. Clusters of Immersive Experiences: London
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Mark Ball Artistic Director, Southbank Centre

Joining the Southbank Centre as Artistic Director in 2021, Mark Ball is responsible for the delivery of the entire artistic programme, working with the Southbank Centre’s talented artistic team and extensive creative network to produce a dynamic and world class programme at the heart of London. Prior to the Southbank Centre, Mark was Creative Director at Factory International , where he led the artistic programme for The Factory and has also held positions as Artistic Director and Chief Executive of the London International Festival of Theatre (LIFT), Head of Events and Exhibitions at the Royal Shakespeare Company, and Artistic Director of Fierce!

Image Credit: David Levene

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