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      • I. Introduction – The Immersive Revolution
      • II. What is driving the growth of immersive experiences?
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Liz Rosenthal Curator, Venice Biennale’s Venice Immersive

Liz is Curator of the Venice Biennale’s, Venice Immersive, the Official Selection and Competition programme of Venice International Film Festival. Liz was instrumental in launching Venice Immersive in 2017, the first official immersive selection and competition in an A-list festival. It has since become the world’s most significant annual exhibition of immersive arts and entertainment. She has also curated major exhibitions worldwide, including the first ever Virtual Reality exhibition in London in partnership with BFI (2015), Red Sea Immersive (2021 & 2022) in Saudi Arabia and Glow an iconic exhibition centered around leading women creators in Central London (2024).

She is Executive Producer of award-winning immersive content and helped found and lead multiple incubator and accelerator programmes including, CreativeXR. Her credits include Soul Paint (2024), Maya: The Birth of a Superhero (2024) Goliath: Playing With Reality (2021), Child of Empire (2022), (Hi)story of a Painting (2022). Liz is CEO & Founder of trail-blazing innovation company Power to the Pixel which was the first organisation to create international development, finance and exhibition programmes for immersive and interactive works. She’s based out of London has an extensive network of international talent and leaders across the immersive entertainment and arts space. She regularly advises cultural organisations on programme development and strategic decisions around immersive and interactive mediums.

Liz began her career in film as UK Head of Next Wave Films (IFC), supporting early micro-budget features by talented first-time directors including Christopher Nolan’s Following. She is regularly invited to speak at leading events such as Cannes, Berlinale, BAFTA and TEDx, and serves on numerous international juries. She sits on the boards and advisory groups of Innovate UK Immersive Tech Network, Immersive Arts and the IDA Network, and is a member of BAFTA, IADAS, the Guild of Future Architects, and a Fellow of the RSA.

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