Keith Jopling is a music strategist, author, podcaster and mentor. In 2021 he started the music podcast The Art of Longevity, featured under Spotify’s “must listen” music podcasts and on all other platforms. The archive sits on his music curation site The Song Sommelier. Keith has worked with the boardrooms of labels, streaming services, start-ups and investors. He has held previous roles with Sony Music, Spotify, EMI and the BPI. Most recently he was Consulting Director at boutique music agency MIDiA Research (2019-2024) and began his career in music as Research Director at global trade body IFPI (2000-2006).

He has two books coming in 2026 on music, business and culture:

Body of Work: how the album outplayed the algorithm and survived playlist culture (February 2026)

Riding the Rollercoaster: how artists survive the music business to become the legends we love (May 2026)

As an educator, he has lectured in music business, strategy and innovation at Henley Business School, NYU, BIMM, ACM, Belmont, Syracuse, Westminster and the University of Krems, Austria.