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      • I. Introduction – The Immersive Revolution
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Associate Professor Jochen Schweitzer Director Entrepreneurship, UTS Business School

Jochen is Associate Professor of Innovation, Entrepreneurship and Strategy and Director Entrepreneurship at the UTS Business School. He leads the development and implementation of the entrepreneurship programs including the MBA in Entrepreneurship and the Bachelor of Entrepreneurship (Honours). His research, teaching and consulting focuses on issues of strategy, collaboration, entrepreneurship and innovation with a special interest in design thinking, emerging technologies and open innovation. Jochen was Visiting Scholar at Stanford University and Hasso Plattner Institute (HPI) School of Design Thinking at Potsdam University. Prior to joining the Business School, he has taught at the UTS schools of Design and Architecture and at Macquarie University. He was a principal at PricewaterhouseCoopers, production engineer at Volkswagen and a program manager at the Goethe Institute. Jochen is also the founder of U.lab, an interdisciplinary thinktank and platform for innovation projects. For further information please visit Jochen's LinkedIn or ResearchGate profile page.

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Robbie Brammall - Ex-CMO, Mona (Museum of Old & New Art, Tasmania); Founder, Brandango & Rogue SipsDr Natalia Nikolova - Director UTS Advanced MBA, UTS Business SchoolAssociate Professor Jochen Schweitzer - Director Entrepreneurship, UTS Business SchoolCarli Leimbach - Design Thinker, WWF Innovation Lead, Regenerative PractitionerMichael Rodrigues - 24 Hour Economy Commissioner, New South Wales, AustraliaDanielle Harvey - Director, 'A Midnight Visit' & Festival Director, Festival of Dangerous Ideas

Founder Stories: Journeys

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