James is an environmental communicator and storyteller with over two decades’ experience in the sector. As head of comms for Greenpeace’s Save The Arctic campaign he oversaw an successful international campaign to keep oil companies and industrial fishing fleets out of the Arctic, including a trip to the North Pole in 2013 with a team of young Indigenous activists.

He’s passionate about using creativity to shape cultural values, helping humanity move past the story of individualism and competition towards a story of interconnectedness. In 2016 he founded the creative collective Glimpse to help professional creatives from advertising, PR and design use their skills in service of this new vision. With over 3000 creatives at its height, Glimpse ran culture-jamming campaigns which replaced tube adverts with pictures of cats and created the Choose Love store concept - which replaced Black Friday consumerism with direct support for refugees.

More recently he’s worked as creative lead for Agency for Nature, an ambitious effort to make nature-rich lifestyles feel desirable and relevant in youth culture. Working with young creatives from major agencies like Droga 5 and Leo Burnett, the agency has used fashion photography, goth subculture, music and psychedelics to show that nature is a missing piece in our busy, always-on urban lifestyles.

James lives in Frome, Somerset and currently sits on the board of Nature as Medicine, a new charity which aims to make nature connection a mainstream treatment for mental health conditions in the NHS. He’s currently training as a campfire storyteller and facilitator, and hopes to be able to burn his laptop on an open fire within the next few years.