Beccy McCray is a multidisciplinary artist-activist, creative campaign director, cultural producer and impact strategist working at the intersection of art, climate, and social change. Her partners include Greenpeace, Dazed, Ecover, British Council, and RBG Kew, alongside grassroots groups. Beccy’s playful yet politically engaged work explores how creativity and collective joy can be powerful tools for transformation. From community co-creation and immersive installations to digital innovation and large-scale campaigns, Beccy creates accessible, collective spaces for transformation.

Currently Creative and Campaign Director for The Big Plastic Count, Beccy is co-creating a nationwide movement that not only exposes the broken systems behind the plastics crisis through citizen science, but also builds a blueprint for more accessible, inclusive, intersectional and community-shaped environmental campaigning. A key part of this work includes forming grassroots advisory groups across the UK to pass the mic to new storytellers – particularly those historically excluded from mainstream climate and cultural conversations, yet most affected by the impacts of climate and societal change.

She is Creative Director of Climate Nan’s Caravan, created with Glimpse – a playful public intervention exploring how we can invite working class communities in areas at risk of severe climate impacts to have their voices heard and share their stories in a joyful and hopeful way. Beccy was previously a freelance Creative Director at Glimpse, and continues to explore climate communication through popular culture, folklore and participatory design.

Her impact strategy work on award-winning feature films including Super Nature has centred on the development of climate comms, creation of tools and community consultation to build sustained cultural impact, particularly around themes of more-than-human connection.

She is also a collaborating artist at the Towner Gallery, co-creating raves, new mythologies, and hay bale sculptures with local young people through their Future Makers programme.

Whether she’s throwing the best party to talk about climate justice, designing new rituals for behaviour change, or co-creating tools to support self-organising communities, Beccy is passionate about building bridges across social and political divides, and her work is grounded in the belief that joy is a form of resistance, and that culture is one of the most powerful vehicles for system change.

www.beccymccray-workwork.com

@beccy_mccraycray