There are several recent data points that estimate the current and potential size of the immersive entertainment sector. While the numbers vary, they all agree that the dynamic growth of the sector will continue.

At the time of the original report, market data was more scarce. The size of the immersive entertainment market was estimated to be USD $61.8 billion, however this figure dated back 2019 (No Proscenium). New data points have emerged since. The most often quoted are that in 2023 it was USD $96.9bn (Vision Research) and in 2025 it had reached USD 144.2 Billion (2025 – Mordor Intelligence). These are impressive jumps in a short period and seem to mirror the level of interest, activity and investment in this area (albeit a broad church covering everything from immersive technology to theme parks).

There were also no forward projections to give a sense of the future value of the sector. This has also changed with estimated growth to USD 412.7 billion by 2030 (Mordor Intelligence) and $809 billion by 2033 (Vision Research). Whatever the accuracy of these projections, one thing is clear; that immersive entertainment is here to stay. There are not many industries that will have grown over eight-fold in a ten year-period if these projections are realised ($96.9 billion, 2023 to $809 billion by 2033). Therefore, for governments, investors, the entrepreneurs building this sector, plus legacy industry players that risk disruption, this is a space they should seek to understand more deeply.

As expected, China is proving to be a key growth market. By the end of 2023, China’s domestic market comprised 32,024 immersive experience projects creating nearly 928,000 jobs. This generated a consumer market valued at 92.7 billion yuan or US$12.9 billion, according to the China Immersive Industry Report 2024 (Illuthion).

Further confidence in the continued growth of immersive entertainment comes from the ongoing shift in consumer spending towards experiences. This has been an ongoing trend from at least the 1960s according to a 2024 report by McKinsey on the future of travel and the experience economy more broadly is growing at an incredible 25% per annum (WXO). The global live entertainment market further emphasises the direction of consumer preferences and is forecast to grow from USD 202.9 billion in 2025 to USD 270.3 billion by 2030 (driven by live music in particular). This represents a strong compound annual growth rate (CAGR) of 5.9 per cent.