These talks explore how users are consuming content and experiences in radically different ways to what has gone before. Responding to technological innovations, consumer behaviours and expectations are rapidly evolving – and engagement with the creative and culture sectors are no exception.

In this new context, how can we package the content assets of cultural and creative organisations in new, lateral ways to reach new audiences and those who do not traditionally engage with cultural content? These talks explore innovative approaches to tailoring the messaging and medium to create new forms of engagement, and consider the new expectations of our audiences.