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Claire Postans Creative Director, Jamie Oliver Media Group

Jamie Oliver is one of the world’s best-loved celebrity chefs, as well as a respected entrepreneur and food activist. From his books and TV shows to his campaigns and restaurants, he has inspired people across the globe to see food and cooking in a completely different way, engaging and enthusing everyone to enjoy better food.

The Jamie Oliver brand is renowned for being inspirational, accessible, award winning, authentic and fun. The business is built on the core of Jamie’s own values and personality and has developed into a brand that has deep resonance and relevance to a global audience.

Claire has worked at Jamie Oliver Ltd for the last 11 years, playing a key role in growing the brand into a global force, with TV shows broadcast in over 60 countries and books translated into 36 different languages.

In her current role as Creative Director, Claire is responsible for the brand across publishing, where Jamie has published 16 books to date and sold over 37 million books worldwide, and Jamie Magazine, (PPA award winner of International Consumer Media Brand of the year, 2015). She manages the creative teams, working closely with Jamie on recipe and product development, food standards, nutrition, marketing & PR, art department and editorial. Claire also works with Jamie Oliver Licensing Ltd across Jamie’s global endorsement relationships. 

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John Cassy - Founder, Factory 42 (BBC's The Green Planet AR Experience & more)Claire Postans - Creative Director, Jamie Oliver Media GroupJulia Kenyon - Chief Brands Officer, BBC WorldwideNick Barrington - Founder, Nurture Rights (Dinosaur Roar - Natural History Museum)David Glick - Founder, Edge Investments

Panel: Multi-channel IP

ldn15 · 41:26 · More...
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