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Julia Kenyon Chief Brands Officer, BBC Worldwide

Julia Kenyon is responsible for the overarching brand strategy for all of BBC Worldwide’s businesses, and maximising the value of leading international and multi-format properties. This includes managing the current portfolio of 14 global franchise brands such as Dancing with the Stars, Top Gear, Doctor Who, and Sherlock, whilst also developing and building new genre brands that showcase the BBC’s premium content in drama through BBC First; factual content through BBC Earth and factual entertainment through BBC Brit.

Julia joined BBC Worldwide in 2008 with over twenty years experience working with major global advertising agencies with an extensive list of world-leading clients in multiple industry sectors including Unilever, Kraft and Vodafone.

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John Cassy - Founder, Factory 42 (BBC's The Green Planet AR Experience & more)Claire Postans - Creative Director, Jamie Oliver Media GroupJulia Kenyon - Chief Brands Officer, BBC WorldwideNick Barrington - Founder, Nurture Rights (Dinosaur Roar - Natural History Museum)David Glick - Founder, Edge Investments

Panel: Multi-channel IP

ldn15 · 41:26 · More...
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