Summit: ldn15


Length: 42:10


All creative organisations have a vast source of content at their disposal, including artistic performances, collections, staff expertise and contextual insights. Many different digital business models have now emerged for content producers, including subscriptions, metered paywalls, freemium, microtransactions, native and banner advertising, derivative products and more.

This panel explores whether it really possible to turn digital content assets into a sustainable new source of revenue. It asks which models have worked so far, and what future models are beginning to emerge.

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This talk is presented by

Caspar Llewellyn Smith - Digital platforms editor and Head of Culture, Guardian News & Media

Caspar Llewellyn Smith is the Digital platforms editor and Head of Culture at Guardian News & Media. He was previously the music editor, and the editor of the Observer Music Monthly magazine, and has worked as an editor on the Observer New Review and at the Daily Telegraph.

Wil Harris - Digital Director, Conde Nast UK

Condé Nast is home to some of the world’s most celebrated and iconic media brands including Vogue, GQ and Wired. As well as a portfolio of fast-growing websites, Condé publishes market-leading digital editions of its magazines on iPad and iPhone.

As Head of Digital for the UK, Wil is responsible for the digital presences of these brands, encompassing product design and development, editorial and commercial strategy, as well as overall digital transformation within the company and ownership of the digital P&L.

Over the last year his team have launched new commercial initiatives in video, native advertising and programmatic trading, as well as a highly successful revamp of the overall commercial strategy.

Editorially WIl and his team have created a cutting edge Audience Development and editorial strategy group that has focused on using a data-led approach to drastically grow readership of the titles online.

He has moved quickly into mobile first product design, and have created truly world-class technology platforms and frameworks to facilitate optimal publishing workflows.

Wil's team is now at the centre of a cultural shift from magazine publisher + digital publisher to brand publisher, combining the unbeatable quality and DNA of Condé's titles with a first-class digital approach.

Nicholas Lovell - Author, 'The Curve' & Founder, Gamesbrief

Nicholas Lovell helps companies make money from the transformative power of the Internet.

He is the founder of Gamesbrief, a website dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including The Free-to-Play ToolboxHow to Publish a Game and Design Rules for Free-to-Play Games.

Nicholas’s book The Curve (Portfolio Penguin) is a guide to doing business in the digital age, whether you make music, grind flour or install swimming pools for a living.Nicholas’s client list is wide, and has included Rovio (Angry Birds), Square Enix (Tomb Raider), IPC Media, Channel 4, M&C Saatchi, Google, ITV and startup businesses like nDreams, Spilt Milk Studios and Makielab.

Marc Allenby - Director of Distribution, Picturehouse Cinemas

Marc Allenby is Director of Distribution at Picturehouse Entertainment, a major focus of which is the acquisition and distribution of 'alternative content'.

Marc has helped broker deals that introduced the Met Opera, Bolshoi Ballet, Glyndebourne and National Theatre to UK cinema audiences, along with one off events such as Dr Who: Day of the Doctor, Stephen Fry, David Bowie and Leonardo Live from the National Gallery.

Most recently Marc secured global distribution for the Royal Shakespeare Company and Monty Python Live. Having worked in the UK exhibition market for 16 years, Marc also has vast experience in film marketing and brand led sponsorship campaigns, including Volkswagen, Stella Artois, E4, Jameson and The Guardian.