All creative organisations have a vast source of content at their disposal, including artistic performances, collections, staff expertise and contextual insights. Many different digital business models have now emerged for content producers, including subscriptions, metered paywalls, freemium, microtransactions, native and banner advertising, derivative products and more.
This panel explores whether it really possible to turn digital content assets into a sustainable new source of revenue. It asks which models have worked so far, and what future models are beginning to emerge.
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