Condé Nast is home to some of the world’s most celebrated and iconic media brands including Vogue, GQ and Wired. As well as a portfolio of fast-growing websites, Condé publishes market-leading digital editions of its magazines on iPad and iPhone.
As Head of Digital for the UK, Wil is responsible for the digital presences of these brands, encompassing product design and development, editorial and commercial strategy, as well as overall digital transformation within the company and ownership of the digital P&L.
Over the last year his team have launched new commercial initiatives in video, native advertising and programmatic trading, as well as a highly successful revamp of the overall commercial strategy.
Editorially WIl and his team have created a cutting edge Audience Development and editorial strategy group that has focused on using a data-led approach to drastically grow readership of the titles online.
He has moved quickly into mobile first product design, and have created truly world-class technology platforms and frameworks to facilitate optimal publishing workflows.
Wil's team is now at the centre of a cultural shift from magazine publisher + digital publisher to brand publisher, combining the unbeatable quality and DNA of Condé's titles with a first-class digital approach.