Summit: ldn14
Length: 47:04
The creative and cultural sectors are responsible for the most exciting, desirable and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about on a global scale?
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Fabien Riggall set up Future Shorts in 2003 to create a platform for innovative new filmmakers to preview their work. His passion and vision has driven the festival to become the biggest film network in the world. Recognising a growing desire from cinema goers for an experience that reaches beyond the prevalent and mundanity of conveyor belt multiplexes, Fabien set up Future Cinema in 2005, which aims to create ultra immersive and original environments where the audience lives and breathes the film in site specific locations. These ideas evolved to form Secret Cinema in 2007, a social-mash-up of some of cult and classic films that marries film narratives into a social play-along experience.
With more than 60 productions to date, Secret Cinema has become one of the leading players in the experience economy.