Authentic and unique experiences have the power to make deep connections with people, with some remembered for a lifetime and creating a story that has to be shared. These talks explore trends and best practice across wide fields of experience design, from immersive theatre and exhibitions to retail environments.

Moreover, with the traditional high street facing deep and systemic challenges, leisure experiences have been heralded as a key opportunity to help transform former retail environments and animate inner cities. Creative enterprises such as Two Bit Circus and Meow Wolf have managed to combine creative experiences with scalable and sustainable models. How have they and others built large, engaged communities and developed new forms of creative participation? What can we learn from these dynamic new business models and innovative re-use of redundant spaces?