Joshua Ogilvie - GM, The LUME (Grande Experiences), 23 million visitors to immersive experiences across 180 cities

Josh Ogilvie is the General Manager of THE LUME Melbourne, the first permanent, fully immersive digital art gallery of its kind. This groundbreaking space is a testament to technology's transformative impact on art and culture.

With over 15 years of experience in marketing and brand development, Josh has an impressive track record of building pioneering brands. His portfolio includes successful tenures with industry leaders such as Jackalope Hotel, Black Star Pastry, Rain Room, and Innocent Bystander. At Jackalope Hotel, Josh's efforts were recognised with AHA's Best Marketed Hotel award, alongside a string of accolades during the hotel's opening.

Josh joined THE LUME Melbourne in 2022, initially overseeing marketing, brand, PR, and commercial activities. His background in luxury hotels and passion for enhancing visitor experiences inspired his transition to General Manager, where he now oversees venue operations. Josh's consumer-centric approach is evident in all aspects of THE LUME, ensuring every visitor enjoys a memorable and impactful experience.

During his tenure, THE LUME Melbourne has continued to lead the way in inspiring the next generation and providing accessible educational and cultural experiences. Josh is dedicated to pioneering this movement, fostering partnerships and collaborations that enhance the gallery's offerings and broaden its reach.

A seasoned professional in building brands and teams from the ground up, Josh's vision for THE LUME Melbourne is to remain at the forefront of art and cultural experiences, continuously innovating and setting new standards in the industry.