Telling a Story through Experience Design

Summit: nyc14

Length: 09:24

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This talk is presented by

Allegra Burnette - Principal Analyst, Forrester Research

Allegra Burnette is a Principal Analyst on the Customer Experience team, focusing on design and technology. Prior to joining Forrester in May 2014, Allegra was the Creative Director of Digital Media at The Museum of Modern Art, New York, where she oversaw design and production for MoMA’s interpretive digital projects, including the main website,, related education, exhibition, and mobile sites, as well as kiosks, mobile apps, and other digital displays. Prior to working at MoMA, Allegra created and ran a media department at the renowned museum exhibition design firm Ralph Appelbaum Associates.

Allegra has spoken internationally at conferences, museums, and universities, and has written widely on museums, design and technology, including articles for the books The Digital Museum: A Think Guide and Mobile Apps for Museums. In addition, Allegra has taught in the online graduate program at Johns Hopkins University and served as president of the board of the Museum Computer Network (MCN).  Awards received include the Webbys, Communication Arts Interactive, How Interactive Design, FWA (Favorite Website Awards), and the One Club. She has been named one of 25 Mobile Women to Watch in 2014 by Mobile Marketer and listed in “50 Influential Art Figures to Follow on Twitter” by Complex Magazine.

Allegra has a bachelor’s degree in art history from Dartmouth College and an MFA in museum exhibition planning and design from the University of the Arts.