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        • I. Introduction – The Immersive Revolution (2022)
        • II. What is driving the growth of immersive experiences?
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        • IV. Empty space for immersive experiences
        • V. Clusters of Immersive Experiences: London
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Simone Chua

Co-Founder, amigo & amigo

Simone is an internationally exhibiting contemporary installation artist. At the core of her work is the simple idea of capturing audience imagination and bringing people together in public spaces. Simone is principal of the design studio amigo and amigo, cofounder of the environmental group PlasticWise InnerWest and on the organisational board of independent art space Join The Dots. Also currently completing an Artist in Residencey at Sphere, whilst producing with her team two all new works Trumpet Flowers for Vivid Sydney and Song Cloud for New Zealand Art Festival.

For the past 5 years Simone has led amigo and amigo to exhibit internationally across, Asia, Europe, South America and the Middle East. Her expertise in lighting design and sculptural form has created connections for collaboration with some of Australia’s leading creatives. Interactions which have further informed her development and desire to explore beyond lighting and deeper into areas of sensory experience. The stories of Simones works continue to grow in complexity and sophistication as she further enriches her palette with the inclusion of local musicians, researchers and sensory artists.

Always scared she's not learning enough, Simone is excited to be part of this opportunity to share ideas about creative leadership, the relationship between creative process and running a small business.

REMIX Summits appearances:

  • REMIX Sydney 2019
  • Founder Stories: Learning with Creative Entrepreneurs
  • Founder Stories

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