Souness came into her role at Etsy with the mission to develop the team and business within Australia and Asia. 

Her CV includes senior roles in market-leading companies including SEEK, Lonely Planet and Envato. According to Souness, Etsy’s mission ‘reimagining commerce in ways that make for a fulfilling and lasting world,’ was what first attracted her to the role. “It seems to me that the ways Etsy maximises the benefits to makers and sellers of craft, vintage and supplies is real proof of the company’s commitment to their local artists and suppliers, and this idea of reimagining commerce.”

Originally hailing from New Zealand and having spent eight years in London prior to Australia, Souness is no stranger to working internationally. With Etsy headquarters in Brooklyn, New York and an international team headed out of London, Helen often returns to much loved and familiar cities as part of her Etsy role.