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        • I. Introduction – The Immersive Revolution (2022)
        • II. What is driving the growth of immersive experiences?
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Alec Coles OBE

CEO, Western Australian Museum

Alec Coles has been CEO of the Western Australian Museum since 2010: the State’s museum with branches in Perth, Fremantle, Geraldton, Kalgoorlie and Albany.

He was previously Director of Tyne & Wear Archives & Museums in North East England for eight years.

Prior to that, he was CEO of the Northumberland Wildlife Trust, a wildlife conservation charity in North East England.

He is an Adjunct Associate Professor in the School of Social Sciences at The University of Western Australia, an Executive Member of the Council for Australasian Museum Directors, a Board member of the Australian Council for the Humanities and Social Sciences, and former Chair of International Council of Museums (ICOM) Australia.

He is committed to developing and demonstrating the public value of museums.

He is currently driving Western Australia’s initiative of a new State Museum and aspires to create a museum that is owned and valued by all West Australians and admired by the world.

In 2010, he was awarded an OBE for Services to Museums.

In 2017, he was awarded an Honorary Doctor of Letters from The University of Western Australia in recognition of his contribution to the Arts.

REMIX Summits appearances:

  • REMIX Summit Perth 2025
  • Welcome from WA Museum
  • REMIX Summit Perth 2024
  • Welcome from WA Museum
  • REMIX Summit Perth 2023
  • REMIX Perth 2019
  • Designing the New Museum for Western Australia

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